Twice As Nice, Half The Price.
Tower Paddle Boards has been disrupting the paddle board industry with unbeatable direct-to-consumer value and innovation since 2010. Funded by Mark Cuban on Shark Tank.
100,000 Customers Since 2010
TESTED + DURABLE
Our boards last well above industry averages
EXPERIENCED
With over 10 years producing boards, we know what works
UNPARALLELED STABILITY
Whether large or small, our boards offer smooth sailing
"One of the 10 most impressive products in the U.S."
Inc. Magazine
2016 Harvard Business Review Case Study
Harvard University
"One of my best Shark Tank investments"
Mark Cuban
"#1 best paddle board worldwide"
Robb Report
"One of Shark Tank’s most successful products ever"
People Magazine
"Making a mark, leaving a legacy."
Fortune Magazine
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The leader in direct-to-consumer value & quality. See our comparison chart here or use our board finder quiz.
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A Stand-Up Paddle Board Company You Can Trust
Over 100,000 happy paddle-boarding customers in over 12 years. Discover the best paddle boards and accessories. Tower Paddle Boards is a pioneer in inflatable paddle boards and a leading stand-up paddle board brand known around the world. We offer the best quality at incredibly low pricing.
Here’s Our Track Record of Success:
2010
Founded in 2010, Tower’s pioneering direct to consumer (“DTC”) only business model enabled them to disrupt the paddle board industry by skipping the middleman and offering the highest quality paddle boards to consumers at half price. Disruption #1 complete, with the winner being consumers!
2011
Tower invented the 6” thick inflatable paddle board and unveiled it on ABC’s Shark Tank (filmed July 2011, aired March 2012) attracting an investment from billionaire Mark Cuban. In the following 5 years, inflatable paddle boards (“iSUPs”) would go from less than 1% of the SUP market to over 70% (Over 90% today). As a result, the number of people who can enjoy paddle boarding explodes. Disruption #2 complete.
2013
Mark Cuban raves about Tower being one of his best Shark Tank investments ever, and People Magazine features founder Stephan Aarstol as one of Shark Tank’s Big Winners. Tower’s 2-year growth rate of 1062% would shortly earn them the title of the #1 Fastest Growing Private Company in San Diego.
2015
Tower iSUPs are named one of the 10 most impressive products in the U.S. by Inc. Magazine, while also being ranked #239 on the Inc. 500 list of America’s Fastest Growing Companies. Tower also invented the 5-hour workday this year, and cemented themselves as a pioneer in the Shorter Workday Movement.
2016
Jeff Bezos’ name dropped Tower in his annual letter to stockholders. Harvard University’s Harvard Business Review (“HBR”) authored a case study entitled, “Selling on Amazon at Tower Paddle Boards.” The Five Hour Workday book garnered press in over 20 countries and spread the idea to over 10 Million people worldwide.
2017
Tower's inflatable paddle boards were named the #1 paddle board worldwide by the prestigious Robb Report. Tower was also selected to Internet Retailer’s “Hot 100” list of the world’s most innovative e-retailers.
2020
Tower's 5-Hour Workday was named a finalist in Fast Company’s World Changing Idea Awards. The revolutionary workplace innovation was covered by hundreds of media outlets worldwide including: the New York Times, the Wall Street Journal, CNN, Fox News, CNBC, and many more.
2022
The International Business Times named Tower Founder Stephan Aarstol to the Social Capital Top 100, a list of brand leaders and industry giants worldwide whose real product is helping improve the state of humanity.
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Paddle Board Resources
Compiled by Tower's Experts
Want to learn more about paddle boarding? Explore these resources our expert team has put together:
Understanding Paddle Board Quality
Complete Guide to Paddle Boarding
Paddle Board Price Variability Explained
SUP Buying Guide
Different Types of SUPs
Top 10 FAQ about Inflatable Paddle Boards
Inflatable SUP Construction MasterClass
Reviews of Tower SUPs
Learn at Tower's San Diego Showroom
Choosing Among Tower's Inflatable SUPs
Best Boards. Best Service. Best Prices. Meet Tower.
Curated Paddle Boarding Blog
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