Not superior as tower claims . Also customer service at tower must have took a break during C19, because they tried to tell their product was superior which it is not. Strap broke first time out. They would do better if they bring back the old one that came with my paddle board. Do yourself a favor goto Walmart and get a luggage strap, works better. Also picture shows two straps however you only get one. Love your paddle boards however customer service not so great , and strap terrible !