Tower is the manufacturer direct skateboard company with a design-centric focus. We're the manufacturer, the retail store, and the marketing arm all rolled into one... which means you save over $100 on our classically styled skateboards that come standard with only the most premium components. Yes, we're the company that was featured on ABC's Shark Tank and that billionaire Mark Cuban invested in... it was for our sister company, Tower stand up paddle boards where our value proposition is that much better than the competition. We've extended our same model to the skateboard market.