In today’s world it is the exception rather than the rule to find a company that combines high quality, excellent pricing and outstanding customer service into a wonderful customer experience . I purchased a tower board a number of years ago . Today it looks and performs as well as it did the day I purchased it . Given my positive experience with my SUP purchase , I decided to research Towers Beach Bum and then the Beach Bum 2. What impressed me was the transparency in what was improved on the Beach bum 2 and that Tower invested profit margin for higher quality and customer satisfaction . So I went ahead and purchased the Beach Bum 2. Customer service quickly answered questions I had . I was really impressed that even before my bike arrived , Tower sent emails with links on bike set up , and a user forum to help build and share community knowledge . Setting up the bike was easy . The bike is very easy to ride and the combination of bike gears and electric assist enable me to configure the bike to support by energy level and degree of pressure on my knees which have cartilage loss. In other words , it makes bike riding fun again for me . I would highly recommend Seriously considering Tower when looking at Electric Bikes .